Please join the Texas Chapter: Tips for Attending an Art Fair
The collector art market is a dynamic and multifaceted industry driven by a mix of passion, prestige, and financial investment. Most HNW collectors purchase art from galleries, and the great aggregators of galleries: art fairs. With over 300 art fairs taking place around the world annually, we decided to offer some insights into the business of art fairs, why collectors attend them, why they purchase items there, and how we can become better advisors as we anticipate their behavior. The art market is both an emotional and financial venture, requiring knowledge, strategy, and an understanding of the unwritten codes. Whether one is in it for the love of art or as an advisor to those people, understanding its intricacies is essential.
Understand the business of art fairs and galleries: Learn how to visit an art fair with an action plan
Learn the “dos” and “don’ts” of attending an art fairOur esteemed speaker will be, Katja Zigerlig the Vice President, Art, Wine and Collectibles Advisory at Berkley
One, a Berkley Company (WRB).
Katja has two decades of professional experience in the art world. She has insured private collections, museums, galleries and exhibitions for HUB International, AIG Private Client Group and AXA Art Insurance. She is also a
guest lecturer at Christie’s Education Department.
Throughout her career, Katja has lectured on art and wine collecting in the context of alternative investments, asset protection, trust and estate planning to audiences of collectors, appraisers, financial and insurance professionals, and has presented art lectures at The College Art Association, University for Applied Arts in Vienna, the UBS Arts Forum in Wolfsburg, and the Swiss Embassy in Washington D.C. Katja has been quoted in the Wall Street Journal, The New York
Times, Reuters, Worth Magazine, Barron’s, The Financial Times, The Globe and Mail, ARTnews, and appeared on CNBC’s Power Lunch. Katja has a B.A. and M.A. in Art History, with a specialty in twentieth-century
art.
She is a board member of The Foundation of the American Institute of Conservation and a member of The Friends of the Swiss Institute Committee.
