Start Date: 10/8/2026 1:00 PM EDT
End Date: 10/8/2026 2:00 PM EDT
Organization Name:
PRMA
Contact:
Not All Roofs Are Created Equal:
Rethinking Roof Replacement and Resilience
Two roofs installed the same year can be in radically different condition fifteen years later. One was built with quality materials, proper ventilation, and careful workmanship; the other met code and little else. Yet the industry largely treats them the same, using age as the default proxy for roof health, regardless of how a roof was built or how it has actually performed.
The stakes are significant. The industry spends billions of dollars annually on roof replacement, and homeowners with poorly maintained roofs sustain roughly 50% more damage during severe weather. Still, when a roof fails, it's most often replaced with essentially the same system, which resets the clock on the same vulnerability.
This panel makes the case for building back better. Our panelists will discuss why age alone is a poor measure of roof health, how sustainability and lifecycle value should factor into replacement decisions, and what agents, inspectors, manufacturers and contractors each need to do differently to make resilient roofing the standard rather than the upgrade.
Meet Our Speakers
Scott McCollum
Founder | Roof RX
Scott McCollum is the Founder of Roof RX and Chief Solutions Officer at McRoof, a roofing and storm-resilience company known for combining expert craftsmanship with client advocacy. With over two decades of experience in residential and commercial roofing, Scott is nationally recognized for his technical expertise, integrity, and commitment to education.
A certified FORTIFIED™ Evaluator through IBHS and the Strengthen Oklahoma Homes Program, Scott specializes in resilient roofing systems that reduce loss and improve insurability. He holds numerous credentials, including CGR, CGP, CAPS, CIC, GMB, CR, and is a Haag Master Certified Inspector and licensed Public Adjuster.
Scott leads with a client-first philosophy, advocating for homeowners and businesses throughout the insurance and repair process. He has championed a no-commission, advisor-based model that prioritizes transparency and long-term protection over profit.
An active industry leader, Scott serves on the board of the Oklahoma Roofing Contractors Association (ORCA), where he chairs the Education & Safety Committee. He also serves on the residential technical review committee for the Oklahoma uniform building code commission. He is a frequent guest on industry podcasts and webinars, sharing insights on fortified construction, insurance negotiations, and grant-eligible roof upgrades.
Outside of work, Scott enjoys road trips with his wife Wanda, time outdoors, hunting, and hanging out with their chocolate lab, Sadie.
Brenda Perkins
Insurance Advocacy Consultant | Brava Tile
Brenda is a dynamic executive with 30 years of driving sales, operations, and market expansion across property & casualty insurance. She is currently consulting for Brava Roof Tile, a premium synthetic roofing manufacturer as an Insurance Advocacy Consultant, helping bridge the gap between innovative resilient building products and insurance industry adoption.
Brenda has a proven track record leading P&L across 18 states, launching new products, and integrating acquisitions for Fortune 500 companies. She's delivered top nationwide growth and profit through innovative strategies and partnerships and expanded into new markets (AZ, CA, FL, NJ, OH, OR) with measurable success. Brenda has built and inspired high-performing teams with a focus on collaboration and diversity. She thrives at the intersection of strategy and execution—turning vision into results while empowering teams and advocating for industry innovation.
Brad Sawyer
SVP | Marsh Agency
Brad Sawyer joined Marsh Agency in 2024 as SVP Risk Advisory Leader for the Private Client Services (PCS) practice. In this capacity, Brad is responsible for delivering a suite of risk mitigation and prevention solutions to assist clients in engineering their properties in an increasingly complex environment. With a vast knowledge of critical property protection steps based on engineering and extensive experience in unique and catastrophe-prone areas, Brad will bring creative solutions to clients looking to harden their homes and increase their safety and insurability.
Prior to joining Marsh, Brad spent more than 16 years with AIG as a field Risk Management Specialist. For the majority of that time, he focused on providing white glove service and advice to the most complex client programs in the Platinum Accounts division. Throughout his career, he has inspected thousands of properties in more than 35 states, as well as several Caribbean islands, Europe, and Central and South America, including an island home in Honduras and a castle in Ireland dating back to the 1600’s. Brad has seen homes on private islands, extreme fire response properties, and homes built in some of the most remote and most exclusive parts of the country. All of this enables him to bring perspective and expertise to the clients of Marsh PCS.
Brad holds a bachelor’s degree in communications from the University of Fredonia in Fredonia, NY. He is also a Level I certified thermographer and has taken several training courses on lightning protection.
