Start Date: 12/15/2026 1:00 PM EST
End Date: 12/15/2026 2:00 PM EST
Organization Name:
PRMA
Contact:
Not All Roofs Are Created Equal:
Rethinking Roof Replacement and Resilience
Two roofs installed the same year can be in radically different condition fifteen years later. One was built with quality materials, proper ventilation, and careful workmanship; the other met code and little else. Yet the industry largely treats them the same, using age as the default proxy for roof health, regardless of how a roof was built or how it has actually performed.
The stakes are significant. The industry spends billions of dollars annually on roof replacement, and homeowners with poorly maintained roofs sustain roughly 50% more damage during severe weather. Still, when a roof fails, it's most often replaced with essentially the same system, which resets the clock on the same vulnerability.
This panel makes the case for building back better. Our panelists will discuss why age alone is a poor measure of roof health, how sustainability and lifecycle value should factor into replacement decisions, and what agents, inspectors, manufacturers and contractors each need to do differently to make resilient roofing the standard rather than the upgrade.
Meet Our Speaker
Jon Kelly
CEO | Modern Metric
Chairman | Hometown Quotes
Jon’s career in the insurance industry started in 1995 with Mercer Management Consulting, where he performed strategy work for Prudential, CNA, and Fireman’s Fund. In 1998, Jon co-founded eCoverage, the startup to sell car insurance online. Jon later co-founded the insurance ad network SureHits, which he sold to QuinStreet in 2008, taking over as the head of their insurance division. In 2016, Jon co-founded the online private client insurance agency, Kelly Klee, which was acquired by Foundation Risk Partners in 2022.
Jon has served on the boards of Aspen Rotary, Aspen YPO, the YPO Marketing Network, the Aspen Education Foundation, and the Aspen Flight Academy. Jon earned a BA in Economics and Political Science from Stanford University.
Jon has been a speaker at 33 major events on topics related to digital advertising, M&A, and insurance technology, including speaking engagements at events hosted by the Economist, Goldman Sachs, Credit Suisse, RBC Capital Markets, and YPO.
