Selling Value
Learn it live. Practice it before it counts.
Learning a new sales technique is one thing. Having the opportunity to practice it before your next client meeting is another. This fall, PRMA is testing exactly that: a live workshop series paired with an exclusive AI role-play pilot.
Fall 2026 Selling Value Series
This fall's Selling Value series brings live coaching, practical frameworks, and dedicated time to practice what you learn, led by PRMA's Executive Director & CEO, Diane Delaney.
Across three sessions, you'll explore how to:
Build trust with high-net-worth clients
Lead meaningful discovery conversations
Handle objections with confidence
Communicate your value beyond price
Attend all three sessions to build a complete Selling Value framework and get the most out of your client and advisor conversations going forward.
An AI-Powered Role-Play Platform,
Designed with You in Mind.
100 Spots AvailableFor the first time, PRMA is pairing live sales training with a way to practice it. As part of an exclusive pilot, the first 100 members who register and opt in will receive access to Brevity, an AI-powered sales role-play platform built to test alongside this series.
Brevity lets you rehearse client conversations in a secure, low-pressure environment. Test different approaches, refine your responses, build confidence, and receive real-time feedback, all before having those conversations with actual clients.
Most sales training ends when the webinar does. This pilot gives you a way to keep practicing what you learn, right up until it matters most: your next client conversation.
Opt in for Brevity when you register for your session.
Watch for an email from Brevity with next steps.
Attend your Selling Value session.
Practice with Brevity.
Share your feedback with PRMA.
Fall 2026 Series Schedule
Register for individual sessions below, or attend all three to build a complete Selling Value framework.
Select a session to see what it covers.
Session 1: Understanding Individuals
RegisterBuilding trust in relationships is a result of aligning perspectives through effective communication, beginning with an understanding of oneself. This session helps participants better understand themselves and adapt more effectively to others in professional conversations.
Session 2: Your Discovery Framework
RegisterDevelop a structured approach to discovery conversations that uncovers meaningful client insights, clarifies needs, and supports more effective value-based discussions.
Session 3: Value-Driven Solutions and Managing Objections
RegisterLearn how to position solutions clearly, communicate value with confidence, and navigate objections in a way that strengthens trust and advisor credibility.
Feedback From Past Series
Participants from previous Selling Value workshops have shared how the program strengthened their ability to communicate value and navigate client conversations with greater confidence.
“One of the best trainings I have attended. 10/10.”
“The series provided expert advice in a highly logical way. Diane is a WONDERFUL teacher. She's engaging, fun, and keeps you thinking.”
“I got some great ideas and talking points with clients. I can show the value of the needed product, but struggle showing my value to the client. This series helped.”
Diane Delaney
Executive Director & CEO, PRMA
Diane brings nearly two decades of experience in the insurance industry, with a focus on developing high-performing advisors.
She spent much of her career building and executing a leading High-Net-Worth Sales School, designed to help brokers strengthen their advisory approach. As Executive Director & CEO of PRMA, Diane brings that expertise to the Selling Value series, focused on practical application in today’s market.
Ready to Join the Series?
Register for each session above to build a complete Selling Value framework and strengthen your approach to communicating value. Opt in for the Brevity pilot when you register. Spots are offered first-come, first-served.
View Sessions
