What is NPS?
Net Promoter Score is a customer-centric metric based on the principle that a business's customer can be separated into three classifications: promoter, passives, and detractors when asked the ultimate question: How likely are you to recommend our company to a friend or colleague?
Loyal customers who are likely to continue to buy from that business and encourage friends and colleagues to do the same.
Satisfied customers, but the may be compelled to compare offers from competitive businesses.
Customers who can hinder a business' growth by sharing their negative experience
% Promoters - % Detractors = NPS